Facebook ads are complicated. Far more complicated than the simple PPC ad, where Google will test and then present the optimal copy for your ad. And when you add targeting, FB ads get even more complex.
There are some 19 ad types available on Facebook and of course these can surface on desktop newsfeed, the right hand side of Facebook's interface or on mobile – that’s before we even consider the options on Instagram (which of course are now available through the Facebook Ads Manager).
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Facebook Live Video is with us and starting to make quite an impact on timelines, not least because of the algorithmic boost it enjoys.
We've known for sometime that Facebook Video outperforms pretty much every other content type but the new kid on the block, Facebook LIVE Video does even better.
Of course Facebook is keen to reward Pages that play with it's sparkly new toy, and this week I've been riding the coat tails of that generosity with some Facebook Live experiments.
We know...
The public has been nicely warmed up to the concept and potential of live video thanks to Google Hangouts, Periscope and Meerkat. But Facebook Live, due to both its seamless integration with the Facebook app as well as the platform’s huge dominance, means that the medium is finally coming of age.
You can use live video to personalise your brand, tell the story behind your organisation, enable your online audience to stand in you (virtual) shoes. It doesn't have to take muc...
Top of my wishlist from Facebook for the last nine years (yes that's how long I've been advertising on Facebook) has been the ability to use the magic "AND" word rather than "OR" when it comes to selecting Interest targeting. I've called this "Boolean Targeting" or "Overlap Targeting" and it became the holy grail for me as a Facebook advertiser. This level of targeting would mean targeting those people in the Venn Diagram overlap - the people that liked ALL the things I was listing in intere...
