Why Facebook Offers aren’t just for brands that sell “stuff”

Posted on by Marie Page

How to use Facebook Offers Unusual content types on Facebook have a degree of novelty about them that inevitably gains attention with fans and therefore better organic reach.

Facebook Offers are one of those content types that are under utilised and therefore barely considered.

Access to creating an offer is easy – just click on the top of the place where you normally write your status updates:

You’ll then be presented with four hugely under utilised content types:

It’s my experience that each of the above can get good traction, partly from the novelty feel and partly because the algorithm seems to favour at least some of them.

What are Facebook Offers?

Offers are commonly perceived as a discount you can share on Facebook that is then redeemed online or in-store. You’ll typically think of them like the 20% off sunglasses promotion in the screen grabs below:

 

But there are plenty of opportunities for brands that don’t necessarily have physical products to sell.

You can use them to offer a free limited edition download, to grant free access to an otherwise gated area of your website, to provide access to a webinar (either for free or at a discounted price) or even to sell a real life event ticket.

Learn how to use Facebook Offers yourself

Our latest Masterclass on Facebook Offers walks you through the process of creating an offer (there are three ways to do this, they each have different benefits and each can incorporate advertising).

As always with our Masterclasses we do the work so that you don’t have to. We’ve done the learning curve, wrestled with the options and present you with a ste-by-step guide to doing it yourself without making any errors. And the Masterclasses are packed with hints, tips, tricks and workarounds to enable you to get the very best from the process.

Good luck and let us know how you get on!

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.

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