[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Another great new feature for Facebook Page Admins. We can now use the Facebook Page ‘New Inbox’ to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram!
Carlton explains all in the video below:

As usual, if you’d prefer to skim through some screen shots and instructions here’s how it all works:

First of all you need to have linked a Facebook Group with your Page. We show you how to do that here.

Go to your Page and click “Inbox” in the top nav.

You might be prompted to switch to ‘New Inbox’ which is where all these features live.


Click on the three little lines next to the word “Inbox” to see your folders.

You’ll now see three options in the top of your Inbox:


On the left (with the zigzag icon) is your Messenger inbox. In the Middle is your new Facebook “universal” inbox which includes your Page and any linked Groups. And on the right is your Instagram inbox.

As this is a new feature there is a handy bug reporting tool (see the little bug in the top right).

Here’s how our combined Page and Group inbox looks:


The “headline” here is the text used in the status update with the name of the commentators below. This is only showing posts that we have made as the Page into the Group as well as posts to the Page by fans so remember that you will still need to go to the Group natively to see those and to moderate comments on posts that other people have made to the Group.

Click on those three little lines again and you’ll see that you can flag messages for follow up, as done or as spam:


You can add items to the follow up folder by hitting the little clock symbol on a message.


One of our eagle-eyed followers, Nicola Jane, noticed that the ‘labels’ feature is now missing from the New Inbox. This was a really handy way of labelling messages for follow-up or quick-reference, and it’s something we used ourselves at Digiterati. We’ve submitted a bug report and screenshot to Facebook and await their feedback!

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.