The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn. The good news is that Facebook has quietly bowed to pressure and reinstated them as options. We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...More
Author: Marie Page
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16 must-haves for any digital marketer.
We had a fascinating thread in our Team Digiterati Facebook Group recently when principal lecturer and course leader (Sarah Williams) from the University of Wolverhampton asked for some professional input on developing a new marketing management curriculum. Here are the responses - if you are putting together a job description or person specification for any digital marketing role these a worth a look! The principles of customer journey and sales funnel, and then how the different m...More
Marie’s interview on current affairs show ITV Tonight: Facebook data and ads targeting special.
I've just come back from being interviewed by journalist Adam Shaw for ITV's current affairs programme Tonight. It airs on 3rd May. Getting the 'Zuckerberg-before-Congress' treatment from a significantly better informed interviewer than a cavern of crumbling Senators was only slightly less terrifying while I defended Facebook's use of data in enabling small companies to efficiently target people that may genuinely be interested in their services. In true journo fashion Adam continually re...More
Harnessing the Power of Facebook Groups: BrightonSEO Talk.
Marie Page's conference talk at BrightonSEO Transcript for the video and BrightonSEO conference talk: Over a year ago the media started reporting on a phenomenon called Context Collapse. Facebook was apparently terrified because despite spending increasing amounts of time on the platform people were sharing less and less intimate information about themselves. We’ve since seen a slew of new features such as “On This Day” that encourage people to share updates. [Tweet "#BrightonSEO c...More
Why NFO is the new SEO: Facebook’s News Feed Algorithm Explained.
How Facebook’s News Feed works (and what you need to do about it) With recent announcements about updates to Facebook’s News Feed Algorithm widely hitting mainstream media, a greater interest in this ever-evolving secret ranking system has emerged. And with Facebook's daily active user number dwarfing those of any other platform, News Feed Optimization (NFO) has become the new SEO, at least where social media is concerned. The values governing Facebook’s News Feed have historically been t...More
How to Drive Traffic With Your Facebook Cover Photo.
This article was originally commissioned and published by Social Media Examiner. You can read their edited version of the article in the link (it's had over 3,000 shares!) but below is the original unedited version. Using your Facebook cover photo as a data capture tool As a Facebook Page admin how often do you change your Page cover photo? And more importantly, is your cover photo earning its keep? In this article you will find some examples of organizations making their Facebook cover ...More
Facebook News Feed Optimization (NFO).
News Feed Optimization - the art of optimizing your Facebook content for the News Feed algorithm Unless you strike it lucky with a truly viral post only a tiny percentage of your Facebook Page's fans or followers see the content your Page churns out. This is due in part to sheer quantity of information vying for a place in the News Feed and also the filtering role that Facebook’s News Feed algorithm plays. Utilising over 100,000 signals in deciding what to surface in News Feed, each pie...More
First glimpse of new Facebook Group Admin Tools Hub.
That didn't take long! As announced by Facebook Chief Product Officer, Chris Cox last week (see my blog post on the announcements), a change has been made to Facebook Groups pulling all the Admin tools and insights into a single place. We are currently only seeing the new feature on mobile and, as with any major change, Facebook is highlighting the new feature: The admin hub is designed to help Admins streamline their management of the Group and ease the day-to-day tasks such ...More