Notes from the Facebook Communities Summit Europe.

Posted on 10th February 201810th February 2018 by Marie Page

Chris Cox speech facebook communities summit

Missed the Facebook Communities Summit? Here are the key points from the keynote speech. Chief Product Officer Chris Cox flew into Europe to make some big announcements in relation to the new Facebook mission of building communities. In attendance at the two-day event were some of Europe's top Facebook community builders: group admins, event creators, and page admins. You can watch the video here but I've summarised the key points below: 4 new features for Facebook Groups This was...

Facebook News Feed algorithm update for Pages and news publishers.

Posted on 6th February 20186th February 2018 by Marie Page

I stumbled across algorithm change insight gold this morning in the form of a series of screen grabs from a private webinar on News Feed updates from the new Facebook Journalism Project. The Next Web's Matt Navarra had tweeted the screen grabs (those I am showing here are from his Twitter account) and I've also managed to find a set of detailed notes from the webinar that Ned Berke has compiled. Together these shed light on what the algorithm changes mean for Pages, and in particular new...

[Case Study] Why one Page got hit really hard by Facebook Zero.

Posted on 6th February 201817th October 2018 by Marie Page

The fallout from Facebook Zero has been very varied between Pages. Some are reporting little difference, and some, like the Page we are going to feature here, are experiencing huge drops in reach. We were contacted a few days after the Facebook announcement of 11 January by Alexandre Cortez. Alexandre had grown a huge Page (I Love Pot) on the topic of recreational cannabis use (which of course is legal in some countries and on many others there is pressure to relax legislation) over a f...

GDPR: Do we really need to pay attention?.

Posted on 29th January 201824th October 2018 by Marie Page

The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. It contains some of the toughest privacy regulations in the world. And it's likely to affect your business whether you like it or not. Its key theme - consent for marketing - puts the customer in charge of data (and the way you communicate with them) more than ever before. Larger organisations inside the EU are already relatively aware of the legislation and this week even Facebook has made a privacy-...

How to simply test different images and ad copy with Facebook’s Dynamic Creative.

Posted on 18th January 201817th October 2018 by Marie Page

Facebook-Dynamic-Creative-Ad-Testing-How-To-Guide

I have a confession. For the last couple of years I've often used AdEspresso over Facebook's Ads Manager or Power Editor when creating Facebook ad campaigns. Initially it was because AdEspresso allowed me the holy grail of being able to target people with more than one interest. Then Facebook rolled this out into Power Editor and called it Detailed Targeting. But by then AdEspresso had me well and truly sucked in because a) it's platform is soooo super easy to use and b) it enabled inte...

Facebook Zero: How have our recommendations for Pages changed?.

Posted on 16th January 201817th October 2018 by Marie Page

I'm writing this a few days after what has become known as Facebook Zero. The day that Facebook appeared to suggest we might be looking at a future of zero organic reach for Pages. I've read through reams of recommendations from experts and been inundated with ads on my News Feed from gurus offering the solution to fix the problem of Facebook Zero. And it all got me thinking about how my own recommendations when I'm training clients might change. What I'm now recommending to clients in...

Facebook News Feed Update. It’s the end of the world as we know it.

Posted on 12th January 201815th January 2018 by Marie Page

Facebook Zero? The end is nigh for Pages? I woke up this morning to a news feed full of Facebook doom for Pages. The usual suspects have jumped onto a late Facebook/Zuckerberg announcement overnight, all determined to get their slice of the PR fallout. Social Media Examiner have suggested that it marks the end of the News Feed for Pages Mari Smith has called it "Facebook Zero" Andrea Vahl asked whether reach for Pages might go away completely Mark Zuckerberg's...

How Facebook determines where the “circular crop” goes plus insight on what Facebook makes of our cover photos.

Posted on 10th January 201818th January 2018 by Marie Page

Reading-the-alt-text-of-Facebook-cover-photos

We've been trying to figure out in recent weeks how Facebook applies the "circular crop" to photos we upload in Groups or Profiles. It's led us to some interesting findings about Facebook's interpretation of the photos we upload (and the "alt" tags it them applies to them) The Facebook circular crop: how Facebook decides where the crop is made You'll be aware that Facebook has introduced circles rather than squares for various incarnations of the images we upload - there are some examples belo...