Facebook Groups for business: your new secret weapon

Facebook Groups
Facebook Groups win for reach and a whole lot more Some studies put the organic reach of your average Facebook post at just 2% of fans. That's pretty poor return on the hours of investment you've put into creating content. You can see a graphic representation of just how that translates below. Of all your fans only tiny proportion will see your content unless you pay to promote it.   People are also increasingly reticent to like and comment on posts in a public Page (Facebook are cal...
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Recommended Facebook Group cover image size

Facebook Group Cover Image size problems on mobile
There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by. Facebook Page cover images used to be 851 x 315 but they are now 828 x 315. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it. Facebook GROUP cover images are different again. Facebook says "Keep in mind that...
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Facebook is dead. Long live Facebook.

Facebook Group Screen shot
How and why a Facebook Group might be the answer to your reach problem I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time. I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009. It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...
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