How to calculate the reach of your Facebook GROUP!

How to measure the Reach of a Facebook Group
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement. However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised? You can get a slew of information on member numbers and masses on ...
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How what you write on Facebook could be killing your reach

Facebook's algorithm that decides what to show you in News Feed comprises at least 100,000 factors. It's become pretty standard knowledge amongst Facebook pros that some words and phrases are almost guaranteed to throttle the reach of what may well have been an innocent sounding post. Facebook are ever on the alert for Pages that try to "game" the algorithm by artificially inflating likes, comments and shares (because interaction like that  sends an instant quality signal to Facebook which...
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[Insights Metrics] Finding the reach of your Facebook Group

Facebook-Group-Reach-Metrics
Woohoo! Finally. Insights for Facebook Groups is here. We have a Digiterati Academy Masterclass on it available now but for this post I've been playing around with trying to find the all important Reach metric from the (somewhat limited) stats available. There are just two indicators of reach available currently. The first is "Active Members". You'll find this in the More Engagement Details section. Here's the Team Digiterati data for the last month: We have 739 Active Members of a ...
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[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!

Facebook-Page-Group-Instagram-Inbox
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...
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How to post as a Facebook Page in your Group PLUS how to link a Facebook Group to a Page

We were super excited to find a host of new Facebook Page and Group functionality today. We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works. First: How to link a Facebook Group to a Page Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors. You can...
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Facebook Group Member Request Settings: Facebook beta testing feature for admins to vet prospective members by asking questions

Member Request Settings for Facebook Groups We stumbled over a great new feature for Groups recently that anyone who administers a large Group will be delighted to see. Most Groups tend to be Closed meaning that prospective members have to apply to join. For large Groups that attract multiple applications a day sorting and vetting these applications can be an onerous task? Why not just let everyone join your Facebook Group? Because a good number of those people attracted to your Group are ...
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Facebook Groups for business: your new secret weapon

Facebook Groups
Facebook Groups win for reach and a whole lot more Some studies put the organic reach of your average Facebook post at just 2% of fans. That's pretty poor return on the hours of investment you've put into creating content. You can see a graphic representation of just how that translates below. Of all your fans only tiny proportion will see your content unless you pay to promote it.   People are also increasingly reticent to like and comment on posts in a public Page (Facebook are cal...
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Recommended Facebook Group cover image size

Facebook Group Cover Image size problems on mobile
There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by. The traditional Facebook Page cover images (we call this the "letterbox size") is 820 x 312 pixels. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it. Facebook GROUP cover images are different again. Facebook...
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