First glimpse of new Facebook Group Admin Tools Hub

That didn’t take long!

As announced by Facebook Chief Product Officer, Chris Cox last week (see my blog post on the announcements), a change has been made to Facebook Groups pulling all the Admin tools and insights into a single place.

We are currently only seeing the new feature on mobile and, as with any major change, Facebook is highlighting the new feature:


The admin hub is designed to help Admins streamline their management of the Group and ease the day-to-day tasks such as approving new members and dealing with reported posts and comments. It is also helpful to have quick access to Group Settings and, for Groups with multiple Admins and Moderators, instant insight to their activity in managing the Group.


What other features are still to come?

We expect to see the Admin Tools and Insights hub to roll out to desktop too.

In addition look out for:

  • Group Announcements 
    Rather than a single pinned posts Admins will soon be able to place a number of posts to the top of the Group. These can also be scheduled. This gives the Admin more control on what members see as they come into the Group rather than simply the Pinned post and whatever was most recently posted or commented on. 
  • Personalisation 
    Groups will start to look distinctively different with the ability to set a theme and colour. The idea it to help personalise Groups to feel uniquely “ours”.
  • Rules: prominence in the Group for members
    Group navigation is to be adjusted to give Rules a special place. Previously these tended to appear either within the Group Description or the Pinned Post. The plan is for Rules to form a much more integrated part of the user experience.


Personally I’m most looking forward to the Group Announcements update. It looks to be a good way of enabling prominence for posts by Admins, or simply to prioritise content. Groups are such a democratic place but for large Groups it can mean that posts by Admins are lost. Great to get back a little more control.

Marie Page

About Marie Page

Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs. Her award-winning Master's Dissertation was the culmination of three years' academic research into Facebook that resulted in a book (and companion online course) 'Winning at Facebook Marketing with Zero Budget' that became an Amazon bestseller. Marie's work on the Facebook News Feed algorithm was featured in The Huffington Post. A recognised thought leader on social media, Marie is often approached by journalists for comment in articles such as this Telegraph article. She was also interviewed for ITV's Tonight show on Facebook privacy issues in relation to advertising. Marie is a regular guest on digital marketing blogs and podcasts including Social Media Examiner and Smart Insights. In 2018 she is speaking at Brighton SEO, Europe's biggest search and marketing conference. Marie is also author of two Smart Insights books: 'Smarter Guide to Facebook Marketing', now in its fourth edition, and 'Facebook Ads Guide', both edited by Dr Dave Chaffey. Marie is also a part time yoga teacher.