In a recent change to Facebook's advertising policy, it has emerged that advertisers are now allowed to mention Facebook, and even use the logo in ads. Many advertisers have come a cropper with this before by innocently adding the Facebook logo to their ads, for instance to promote a social media masterclass or Facebook-related training. We heard of an ad that was rejected only a few weeks ago for this very reason. But along with the relaxation of the 20% text rule, Facebook has also permitte...

As digital marketers it is often assumed that we can turn our hand to pretty much anything in the digital mix. Website development, SEO, social media, email marketing, blogger outreach, ecommerce, Google Analytics, content marketing and more. As our experience base gets broader, quite often our skills base gets shallower. We can turn our hand to most things, but for real in-depth knowledge we find ourselves frantically googling the gurus and wishing we had more specialists on our team. ...

UPDATE 12 April: We have updated this post to provide further clarification on this change. Please see full details below. The rule that frustrated many Facebook advertisers has finally gone. Or should I say been "relaxed". Ads no longer need to comply with the requirement to have a maximum of 20% of the image covered by text (and that measured by a somewhat frustrating grid system). As a regular advertiser that pushed the boundaries of the 20% rule I frequently found my ads rejected de...

Facebook ads are complicated. Far more complicated than the simple PPC ad, where Google will test and then present the optimal copy for your ad. And when you add targeting, FB ads get even more complex. There are some 19 ad types available on Facebook and of course these can surface on desktop newsfeed, the right hand side of Facebook's interface or on mobile – that’s before we even consider the options on Instagram (which of course are now available through the Facebook Ads Manager). ...

Top of my wishlist from Facebook for the last nine years (yes that's how long I've been advertising on Facebook) has been the ability to use the magic "AND" word rather than "OR" when it comes to selecting Interest targeting. I've called this "Boolean Targeting" or "Overlap Targeting" and it became the holy grail for me as a Facebook advertiser. This level of targeting would mean targeting those people in the Venn Diagram overlap - the people that liked ALL the things I was listing in intere...