How to post as a Facebook Page in your Group PLUS how to link a Facebook Group to a Page.

We were super excited to find a host of new Facebook Page and Group functionality today. We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works. First: How to link a Facebook Group to a Page Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors. You can...

Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin.

Facebook Events
Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights o...

Facebook’s new Post Options: What you need to know.

Facebook Post Options
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action: Share a photo or video Get sales Advertise your business Get phone calls Get messages Create an event Create an offer Write a note Get people to view a product Whilst none of...

Setting up shop and services sections in your Facebook Page.

Setting up a shop on Facebook
We predict that 2017 will finally be the year that f-commerce comes of age. Whilst Facebook shops selling direct from Facebook Pages are currently only available in the US, Pages in other countries, including the UK, have the ability to set up a shop “section” on their Facebook Pages which neatly showcase a catalogue of products and enable users to click through to buy on their existing ecommerce sites. With the roll out of Facebook's new Page structure in recent days, Admins are starting ...

Facebook’s Page layout has changed again!.

Facebook new Page layout
Facebook has rolled out some exciting new changes to Page layout. Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed. Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs: Home Posts Videos Photos About Likes Events Shop Services Pages can add in Tabs to suit their needs and turn off those that are not required. The recently intr...

Using Hashtags well on Facebook.

Using Hashtags on Facebook
The first time a hashtag was used on Twitter was back in 2007. What started as a random idea by a Google employee ended up becoming a foundational tool across multiple social media platforms. It took Facebook until 2013 to finally integrate hashtags as clickable links to updates and by then the word had entered day-to-day vocabularly and users were busy hastagging Facebook posts regardless clickability and how they were actually used on Twitter. These "cart before the horse" beginni...

Facebook Live Script: Marie talking about why we’ve created Digiterati Academy.

I know not everyone wants to sit and watch a video so below the video here is the script I wrote for the Facebook Live broadcast. Inevitably there was some deviation... Hi I’m Marie Page I’ve worked in social media marketing for years and the one thing that is a constant is that everything changes. All the time. Most marketers are expected to be brilliant at every platform – both paid and organic approaches. And keep on top of all those changes. It’s exhausting isn’t it? Especi...

Why you should use Facebook dark (unpublished) posts.

Why you should use dark posts on Facebook
Back in the day (and I'm talking something like 2013) the only way you could get nice big images in newsfeed ads was to create a dark (unpublished) post and then promote that. It was a neat, but somewhat laborious, workaround until Facebook finally got round to awarding click to website ads decent visibility. So I've been somewhat bemused since then to hear experts such as Gary Vaynerchuk continuing to endorse the merits of the dark post. Of course they are useful for split testing ads ...