Taking the Pulse Show – episode 8.

Posted on 15th June 201616th June 2016 by Carlton Jefferis

360 photos, the new content hack...Facebook's 20% ad text rule...Microsoft's plans for LinkedIn....the magically disappearing (and reappearing) Like trick that teaches us a valuable lesson...PLUS Carlton has a word with Gary Vaynerchuk. The 10 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is your weekly live show examining the breaking digital and social media marketing news of the week along with our own unique insight and ad...

New Facebook feature: Notify a friend.

Posted on 4th June 20164th June 2016 by Marie Page

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...

Facebook Page reach up by 60% since November 2015.

Posted on 13th May 201624th October 2018 by Marie Page

Yes you read that right. According to a new study by Locowise, reach on Facebook Pages has perked up somewhat since hitting the doldrums at an all time low in November 2015. Of the Pages considered in the study, average reach was 11.41% for March 2016. As we've reported in recent months, video is the reach conqueror with an average video post reaching 12.81% of the audience. Photos hit 12.04% and links 10%. Plain text status updates reached 6.45%. We've asked Locowise to clarif...

Embedding Facebook videos on your website.

Posted on 6th May 201624th October 2018 by Marie Page

I've used Facebook's embed functionality many time over the years. Here's an example of a link post embed: Embedding posts are particularly useful for link share posts where you have curated content from another online source but want to additionally use it on your website. Of course a straight copy and paste job would be violating copyright, but you are allowed to embed your Facebook link post on your site. They are also ideal if you have created a Facebook Live video and want to...

How to customise instant replies and personalised greetings in Facebook Messenger [Video].

Posted on 19th April 201619th April 2016 by Marie Page

Did you know that you can set up customised greetings and instant replies when people message your Page on Facebook and even personalise them? Here's a quick 5 minute guide to setting them up, including some examples of what to say in your greetings.

Building Facebook fan numbers from people who have liked your ads [Video].

Posted on 16th April 201619th April 2016 by Marie Page

This is a hidden trick on Facebook which most Page admins are unaware of. You'll often find that people "Like" your ads but fail to also Like the Page. There is a clever method of identifying those people and sending them a personal invitation to Like the Page. All for free!

How to embed a Facebook post or video on your website [Video].

Posted on 14th April 201619th April 2016 by Marie Page

In this video clip we show how to go about embedding a Facebook update or video onto a website. This is perfect for keeping an archive of your most popular posts, and also your Facebook Videos (Live or natively uploaded) on your own website where you can tag and categorise them and also have them surface in search.

Round-up of recent changes to Facebook.

Posted on 13th April 201619th April 2016 by Marie Page

It's fair to say that Facebook marketers have been pretty overwhelmed by the number of changes, updates, add-ons and surprises announced by Facebook in recent weeks. Some have been anticipated for many months and others are out-of-the-blue announcements. We've covered most of the key updates in one shape or form but to save you trawling through multiple sources here they all are in a single place. Video Big improvements to Facebook Live focussing on discoverability Facebook Live API i...