Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank.

Posted on 26th October 201624th October 2018 by Marie Page

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...

Why Facebook Offers aren’t just for brands that sell “stuff”.

Posted on 17th October 201613th January 2018 by Marie Page

Unusual content types on Facebook have a degree of novelty about them that inevitably gains attention with fans and therefore better organic reach. Facebook Offers are one of those content types that are under utilised and therefore barely considered. Access to creating an offer is easy - just click on the top of the place where you normally write your status updates: You'll then be presented with four hugely under utilised content types: It's my experience that each of the a...

Facebook Groups for business: your new secret weapon.

Posted on 15th October 20162nd March 2017 by Marie Page

Facebook Groups win for reach and a whole lot more Some studies put the organic reach of your average Facebook post at just 2% of fans. That's pretty poor return on the hours of investment you've put into creating content. You can see a graphic representation of just how that translates below. Of all your fans only tiny proportion will see your content unless you pay to promote it. People are also increasingly reticent to like and comment on posts in a public Page (Facebook are cal...

Why you should upload links not photos to Facebook.

Posted on 14th October 201613th January 2018 by Marie Page

This is a short fun post to make a point about Facebook reach. When you upload a link you get much better reach than uploading a photo. Here's the evidence (and this repeats in multiple studies): Plus if you upload a photo first you'll only have one place to write copy on Facebook AND you'll have to put the link into the copy. It's also irritating for users because clicking the photo won't take them to the landing page. We'll be covering this topic in more depth in a Maste...

Running a competition that doesn’t land you in Facebook jail.

Posted on 13th October 201624th October 2018 by Marie Page

I've lost count of the number of messages I've sent to friends who have shared a competition to my timeline in the misinformed belief that in doing so they stood a chance of winning a prize. Not only does the competition touting Page in question have little clue as to who has shared it's spammy post (your privacy settings will be why), but it actually faces a real possibility of landing in Facebook jail with reduced Page access or even the immediate removal of the Page. Running a competiti...

SRT Made Easy: The Digiterati’s unique free software for making captions and subtitles for Facebook and YouTube video.

Posted on 2nd September 201624th October 2018 by Marie Page

How to create SRT files for Facebook video

How to create SRT files for Facebook, YouTube and Amazon videos With 80% of Facebook users watching videos with the sound muted, captions are an essential way of getting your message across. You can subtitle the entire video or simply display key messages that describe the video content. SRT files are the industry standard format for sub title or caption files for Facebook videos (including Facebook Live), YouTube, Amazon video and more. But creating SRT files is tricky and error p...

[New!] In-depth fan data on your Facebook Page + FaceBug fix!.

Posted on 11th August 201612th August 2016 by Marie Page

People and Other Pages Facebook fan info

Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...

New Facebook Page design: How to re-order the left and right hand columns.

Posted on 11th August 201611th August 2016 by Marie Page

Manage Sections on Facebook Page Right Column

How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around. In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...