Corinne Card, co-founder of Full Story Media and Coverage Class, gave a brilliant presentation at April's BrightonSEO which is totally on-topic for so many of The Digiterati's clients and subscribers. We've used a number of this tools and techniques ourselves and ended up with mainstream news and even TV coverage as a result!
Here's her guest blog post on the topic of her talk and a video of the talk itself:
If you want to get awesome press and links for your company, and you don...
I've just come back from being interviewed by journalist Adam Shaw for ITV's current affairs programme Tonight. It airs on 3rd May.
Getting the 'Zuckerberg-before-Congress' treatment from a significantly better informed interviewer than a cavern of crumbling Senators was only slightly less terrifying while I defended Facebook's use of data in enabling small companies to efficiently target people that may genuinely be interested in their services. In true journo fashion Adam continually re...
“I can’t wait for the next Facebook post from Wetherspoon” thought nobody. Ever.
Has the pub chain become the first to admit that the Social Media Emperor wears no clothes?
Businesses typically race into social media thinking it’s a form of free advertising without understanding the platform dynamics and the true purpose and value of social, either to themselves or the billions of people using it.
For Facebook users (i.e normal people) the value is to connect with people. People use socia...
Marie Page's conference talk at BrightonSEO
Transcript for the video and BrightonSEO conference talk:
Over a year ago the media started reporting on a phenomenon called Context Collapse. Facebook was apparently terrified because despite spending increasing amounts of time on the platform people were sharing less and less intimate information about themselves.
We’ve since seen a slew of new features such as “On This Day” that encourage people to share updates.
[Tweet "#BrightonSEO c...
The bit of the talk that didn't make the cut for BrightonSEO
Most BrightonSEO talks are just 20 minutes long. It's tough cramming everything into a topic in that time. So inevitably I ended up culling a lot of my slide deck. This video and blog post covers the bits that got edited out. Still super useful for anyone about to launch or thinking about launching a Facebook Group.
If you missed Part One you can find it here.
Blog post variant of a transcript for the Part 2 video below:
Group ...
How Facebook’s News Feed works (and what you need to do about it)
With recent announcements about updates to Facebook’s News Feed Algorithm widely hitting mainstream media, a greater interest in this ever-evolving secret ranking system has emerged.
And with Facebook's daily active user number dwarfing those of any other platform, News Feed Optimization (NFO) has become the new SEO, at least where social media is concerned.
The values governing Facebook’s News Feed have historically been t...
This article was originally commissioned and published by Social Media Examiner. You can read their edited version of the article in the link (it's had over 3,000 shares!) but below is the original unedited version.
Using your Facebook cover photo as a data capture tool
As a Facebook Page admin how often do you change your Page cover photo?
And more importantly, is your cover photo earning its keep?
In this article you will find some examples of organizations making their Facebook cover ...
News Feed Optimization - the art of optimizing your Facebook content for the News Feed algorithm
Unless you strike it lucky with a truly viral post only a tiny percentage of your Facebook Page's fans or followers see the content your Page churns out. This is due in part to sheer quantity of information vying for a place in the News Feed and also the filtering role that Facebook’s News Feed algorithm plays.
Utilising over 100,000 signals in deciding what to surface in News Feed, each pie...
