Nowadays you have to pay to get your Facebook content seen by more than a tiny handful of your fans. A Locowise study found that 40% of Page post visibility was paid rather than organic and that figure is on the rise. Page Admins generally resort to the Boost button to increase the reach of their content but there are two other methods of creating an ad using an existing post or web page and this article examines how to create each of those and the differences between them. We'll look at t...More
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How not to £@%!-up on social media!.
I've had a fun few weeks recently putting together a Digiterati Academy course and a masterclass comprised of social media #fails alongside guidance for social media policy development and staff training. There are a few screen grabs shared below. The internet is awash with examples of corporate PR fails including the likes of Habitat, McDonalds, Qantas, Nokia, Ryanair, the NYPD and Home Depot but it was trickier to track down personal social media mishaps that went on to affect the individua...More
Tips and case studies on website traffic generation.
I was contacted this week to contribute to an article on ways to drive website traffic. I love these crowd sourced articles (great for traffic generation in their own right of course) and am always happy to contribute but inevitably how ever much each contributor prepares it gets edited down to a soundbite or two so I thought I'd write up a full extended version of my replies with case study examples from The Digiterati. I've kept to organic methods rather than delving into the world...More
Unlocking the Instagram algorithm.
Instagram joined the social media providers that are signed-up members of Team Algo a while ago now and whilst we all claim to hate the interference with a time-sequenced, chronological news feed, all the indications are that the algorithm delivers results that are beneficial to users. [Tweet "Since Instagram introduced its algorithm over a chronological feed user time on the app has risen"] Before the introduction of Instagram's algorithm, users were spending around 21 minutes per day in ...More
Employer and job title targeting is back for Facebook ads.
The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn. The good news is that Facebook has quietly bowed to pressure and reinstated them as options. We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...More
Are you ready to meet the press?.
Many entrepreneurs are apprehensive about meeting and talking to the press, says business journalist and media trainer Jon Card who writes this guest article for us. 5 media interview lessons for business owners An interview with a journalist and the resulting press coverage can be a worry for business leaders. This is understandable as the British media has a fearsome reputation. Furthermore, most interviews you see or hear are carried out by broadcasters. But the interview techniques employe...More
16 must-haves for any digital marketer.
We had a fascinating thread in our Team Digiterati Facebook Group recently when principal lecturer and course leader (Sarah Williams) from the University of Wolverhampton asked for some professional input on developing a new marketing management curriculum. Here are the responses - if you are putting together a job description or person specification for any digital marketing role these a worth a look! The principles of customer journey and sales funnel, and then how the different m...More
Influencer marketing and Facebook pixel sharing: undercover advertising?.
We spied an interesting example of Facebook ads targeting recently which led us on a reverse-engineering investigation of a marketing funnel with a difference. We had been on the HelloFresh website doing a little research for a client and got hit with a number of retargeting ads on Facebook as a result. These two were pretty standard: And sure enough, both were revealed as retargeting ads: (Note: if you don't know how to discover why you are being targeted on FB simply right cl...More