Here at The Digiterati we like to keep on top of changes at Facebook. We spot the changes, understand what they mean for social media managers and let you know about it in as simple and practical terms as possible. And the last few weeks have most definitely kept us on our toes.
At the end of November Facebook quietly changed the size specifications for Group cover photos and somewhat belatedly made some recommendations as to what sizes admins should now be using.
Now that's all very well ...
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Author: Marie Page
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How one Facebook Group uses the controversial “Add Members” function as a major charitable fundraising technique.
I got unexpectedly added to a Facebook Group the other week and boy did it get my social media etiquette hackles raised.
I coach a lot of people on how to setup and run Facebook Groups and one of my most basic rules is not to add people to the Group without permission. None of us likes finding ourselves on a mailing list we didn't sign up for and it's the same with Facebook - we want to control our own likes thank you. And of course legal frameworks such as CAN-SPAM and the Privacy and Electr...
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Facebook Page cover photo data capture hack.
Looking for a way of collecting email addresses for Facebook fans without using lead gen ads?
You can use your Facebook Page cover photo as a data capture device.
But I didn't realise Facebook cover photos were clickable?
All photos on Facebook are clickable and when clicked users get to see whatever text information (and clickable links) you like about the picture.
So create your irresistible offer (you know - the thing you will give away as a thank you for the email address) and create...
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Free Facebook cover photo template for Photoshop and downloadable size guide.
Download a free Photoshop template for Facebook cover photos
Featuring our recommended (2018) "Universal Size" 16:9 aspect ratio for cover photo sizes on Pages, Groups and Profiles. We explain how the cover sizes work in this blog post.
For 2018 you need to be creating all cover photos (Page, Group and Profile) at 1920px x 1080px. This optimises the photos for retina screens and ensures that the full depth offered by mobile/smartphone is utilised.
The screen grab below shows how Facebook ...
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Best practice when creating a Facebook Page cover photo.
What is the best size specification for FB Page cover photos?
In short, the optimum size is one that works on high res displays, renders fully on mobile and still looks good on desktop. We've gone into great detail on recommended size specifications for Facebook cover photos in another blog post so read that for all the background but the size you want is 1920 x 1080 pixels. This will work well for Facebook Pages, Groups and even Profile cover photos.
Things to consider when cr...
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Recommended 2019 Facebook cover photo size specifications: Pages, Groups & Profiles.
Facebook cover photo specifications: why are we so confused?
We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions for Facebook Group, Page and Cover cover photos.
“Why don't you just Google it?” I hear you say.
Well Googling it results in a mass of conflicting recommendations - mainly out-of-date. Ideal photo sizes have changed over the years (of course – this is Facebook after all). And what we have realised is most of these recommendations are far fr...
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How to calculate the reach of your Facebook GROUP!.
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement.
However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised?
You can get a slew of information on member numbers and masses on ...
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How what you write on Facebook could be killing your reach.
Facebook's algorithm that decides what to show you in News Feed comprises at least 100,000 factors.
It's become pretty standard knowledge amongst Facebook pros that some words and phrases are almost guaranteed to throttle the reach of what may well have been an innocent sounding post.
Facebook are ever on the alert for Pages that try to "game" the algorithm by artificially inflating likes, comments and shares (because interaction like that sends an instant quality signal to Facebook which...
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