How to share visitor (Facebook fan) posts to your timeline.

Posted on 11th August 201611th August 2016 by Marie Page

Share visitor posts on Facebook timeline

With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak. Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...

9 ideas for using Pokemon Go as a local business.

Posted on 25th July 201624th October 2018 by Marie Page

Pokemon Go Lure Module for local business

I'm doing some social media training next week for a client in the tourism industry. Given that the main objective is to increase visits to attractions in the area I wanted to spend some time thinking about how the Summer of 2016's big craze, Pokemon Go, could contribute. Now I'm not a big gamer but my son (now a 22 year old games designer and software developer) is, and Pokemon was one of the things he loved as a little kid on a Gameboy. So this was a nice little project we could conn...

Recommended Facebook Group cover image size.

Posted on 8th June 201617th February 2018 by Marie Page

Facebook Group Cover Image size problems on mobile

There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by. The traditional Facebook Page cover images (we call this the "letterbox size") is 820 x 312 pixels. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it. Facebook GROUP cover images are different again. Fac...

Facebook is dead. Long live Facebook..

Posted on 5th June 20166th June 2016 by Marie Page

How and why a Facebook Group might be the answer to your reach problem I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time. I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009. It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...

New Facebook feature: Notify a friend.

Posted on 4th June 20164th June 2016 by Marie Page

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...

Facebook Page reach up by 60% since November 2015.

Posted on 13th May 201624th October 2018 by Marie Page

Yes you read that right. According to a new study by Locowise, reach on Facebook Pages has perked up somewhat since hitting the doldrums at an all time low in November 2015. Of the Pages considered in the study, average reach was 11.41% for March 2016. As we've reported in recent months, video is the reach conqueror with an average video post reaching 12.81% of the audience. Photos hit 12.04% and links 10%. Plain text status updates reached 6.45%. We've asked Locowise to clarif...

Embedding Facebook videos on your website.

Posted on 6th May 201624th October 2018 by Marie Page

I've used Facebook's embed functionality many time over the years. Here's an example of a link post embed: Embedding posts are particularly useful for link share posts where you have curated content from another online source but want to additionally use it on your website. Of course a straight copy and paste job would be violating copyright, but you are allowed to embed your Facebook link post on your site. They are also ideal if you have created a Facebook Live video and want to...

Facebook Marketing Masterclass: University of Portsmouth Business School 15 June.

Posted on 5th May 20165th May 2016 by Marie Page

Responsible for Facebook marketing? Work in a micro business, SME, not-for-profit or even a large brand? Want to supercharge your effectiveness on Facebook? All the very latest tricks, tips and techniques to radically improve your Facebook marketing with The Digiterati's Marie Page. Discover why your reach is so poor and what you can do about it: mastering the Facebook algorithm Learn how to use photos & video for maximum results even with zero budget Facebook Insights: a live t...