Our very latest and most valuable advice on Facebook Marketing.

Why you should upload links not photos to Facebook.

This is a short fun post to make a point about Facebook reach. When you upload a link you get much better reach than uploading a photo. Here's the evidence (and this repeats in multiple studies): Plus if you upload a photo first you'll only have one place to write copy on Facebook AND you'll have to put the link into the copy. It's also irritating for users because clicking the photo won't take them to the landing page. We'll be covering this topic in more depth in a Maste...
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Running a competition that doesn’t land you in Facebook jail.

Facebook competitions
I've lost count of the number of messages I've sent to friends who have shared a competition to my timeline in the misinformed belief that in doing so they stood a chance of winning a prize. Not only does the competition touting Page in question have little clue as to who has shared it's spammy post (your privacy settings will be why), but it actually faces a real possibility of landing in Facebook jail with reduced Page access or even the immediate removal of the Page. Running a competiti...
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[New!] In-depth fan data on your Facebook Page + FaceBug fix!.

People and Other Pages Facebook fan info
Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...
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New Facebook Page design: How to re-order the left and right hand columns.

Manage Sections on Facebook Page Right Column
How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around.  In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...
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How to share visitor (Facebook fan) posts to your timeline.

Share visitor posts on Facebook timeline
With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak. Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...
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Facebook is dead. Long live Facebook..

Facebook Group Screen shot
How and why a Facebook Group might be the answer to your reach problem I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time. I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009. It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...
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New Facebook feature: Notify a friend.

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...
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Facebook Page reach up by 60% since November 2015.

Yes you read that right. According to a new study by Locowise, reach on Facebook Pages has perked up somewhat since hitting the doldrums at an all time low in November 2015. Of the Pages considered in the study, average reach was 11.41% for March 2016. As we've reported in recent months, video is the reach conqueror with an average video post reaching 12.81% of the audience. Photos hit 12.04% and links 10%. Plain text status updates reached 6.45%. We've asked Locowise to clarif...
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