The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

Recommended Facebook Group cover image size.

Facebook Group Cover Image size problems on mobile
There are guides for recommended Facebook Page cover images all over the internet but accurate (and up-to-date) recommendations on GROUP image sizes are hard to come by. The traditional Facebook Page cover images (we call this the "letterbox size") is 820 x 312 pixels. On these designers need to be careful where text is placed on the image because it will often be cropped on mobile or have Facebook-imposed text sitting on top of it. Facebook GROUP cover images are different again. Fac...
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Facebook is dead. Long live Facebook..

Facebook Group Screen shot
How and why a Facebook Group might be the answer to your reach problem I've lost count of the number of times Carlton and I have said to people over the last year that if you're not paying for reach on Facebook you're wasting your time. I'm astonished by the number of organisations that are still doing Facebook marketing like it's 2009. It's not just that reach is so much more challenging than before, engagement is more elusive too. Where previously people were merrily liking your conte...
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New Facebook feature: Notify a friend.

The eagle eyed Carlton spotted a new Facebook feature today. If you look carefully in the post below you'll see a little loud speaker icon and the suggestion to "Notify a few friends about this post": Here's the sequence of what happens when you click "Get Started": Of course he decided to test it out with me so sent off the notification: He's then told that I will get a notification: And I duly received a little pop up about the post (which I managed not to screen grab!)...
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Facebook videos under 30 seconds loop continuously.

All Facebook videos that are shorter than 30 seconds long now loop continuously, according to a pre-announcement emailed to Facebook Marketing Partners on 23rd May, tweeted by Nic Sharma: ???? .@facebook is going to start looping all videos under 30 seconds and allow advertisers to place CTA buttons alongside the video ???? — Nik Sharma (@mrsharma) May 23, 2016 @MosheIsaacian @facebook Facebook Marketing Partner email update — Nik Sharma (@mrsharma) May 24, 2016 I can ...
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Taking the Pulse – episode 6.

2016 Internet trends...major Instagram business updates...why you MUST use Facebook ads....plus Periscope begins 'trial by jury'. The 13 most important things you need to know this week from the world of digital and social marketing. Taking the Pulse is our fast weekly summary of latest news on key digital marketing and social media platforms, plus essential need-to-know information for marketers and business owners. Keeping you updated on the stuff that matters to your business. Presented liv...
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Taking the Pulse – episode 5.

Google’s latest updates...major Facebook Live changes...Twitter confirms tweet tweaks...plus THAT Chewbacca video. 15 things you need to know this week from the world of digital and social marketing. Taking the Pulse is our fast summary of latest news on key digital marketing and social media platforms, plus essential need-to-know information for marketers and business owners. Keeping you updated on the stuff that matters to your business. Presented by Carlton Jefferis.   Taki...
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Taking the Pulse – episode 4.

Our summary of latest news on the key digital marketing platforms plus our diagnosis on essential need-to-know information for marketers and business owners - presented this week by Carlton. Taking the Pulse - Episode 412 things you need to know in digital and social this week Taking The Pulse, episode 4 https://thedigiterati.com/taking-the-pulse-episode-4 Taking the Pulse is our fast summary of latest news on key digital marketing and social media platforms, keeping you updated ...
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Facebook Page reach up by 60% since November 2015.

Yes you read that right. According to a new study by Locowise, reach on Facebook Pages has perked up somewhat since hitting the doldrums at an all time low in November 2015. Of the Pages considered in the study, average reach was 11.41% for March 2016. As we've reported in recent months, video is the reach conqueror with an average video post reaching 12.81% of the audience. Photos hit 12.04% and links 10%. Plain text status updates reached 6.45%. We've asked Locowise to clarif...
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