Member Request Settings for Facebook Groups
We stumbled over a great new feature for Groups recently that anyone who administers a large Group will be delighted to see.
Most Groups tend to be Closed meaning that prospective members have to apply to join. For large Groups that attract multiple applications a day sorting and vetting these applications can be an onerous task?
Why not just let everyone join your Facebook Group?
Because a good number of those people attracted to your Group are ...
According to an Experian report, 56% of brands using emojis in their emails enjoyed higher open rates.
Done right, emojis can help make your email stand out in a crowded inbox, communicate your witty brand creativity, relevancy to the young folk and show how hugely on trend you are. (No sarcasm in that sentence at all of course.)
But thanks to inconsistent support across email clients and operating systems, not all of your subscribers will either see emojis in their inbox, or they may well...
Online funnel marketing course
Carlton and I have spent the last few months immersed in a technique that we are calling online funnel marketing.
The concept of funnels or customer ladders won't be new to many marketers, but the online funnel does have a well established, and effective prescriptive pattern.
We've been researching best practice examples, reading the textbooks, watching the webinars and experimenting with a few funnels of our own in order to bring you the definitive course...
Along with Facebook Offers, Events are one of those under utilised content types.
And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm.
We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach.
So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights o...
Last weekend Facebook rolled out a tweak to the way that posts can be created on Pages. Called "Post Options", the tweak offers users a helpful wizard in creating nine different post types that double up as post objectives with many integrating Facebook's highly effective calls to action:
Share a photo or video
Get sales
Advertise your business
Get phone calls
Get messages
Create an event
Create an offer
Write a note
Get people to view a product
Whilst none of...
We predict that 2017 will finally be the year that f-commerce comes of age.
Whilst Facebook shops selling direct from Facebook Pages are currently only available in the US, Pages in other countries, including the UK, have the ability to set up a shop “section” on their Facebook Pages which neatly showcase a catalogue of products and enable users to click through to buy on their existing ecommerce sites.
With the roll out of Facebook's new Page structure in recent days, Admins are starting ...
Facebook has rolled out some exciting new changes to Page layout.
Introducing templates with default Tabs, it is now easier for Pages to choose which Tabs are displayed.
Seven template options, including options for Professional Services, Venues and Shopping, include variants of the following Tabs:
Home
Posts
Videos
Photos
About
Likes
Events
Shop
Services
Pages can add in Tabs to suit their needs and turn off those that are not required.
The recently intr...
The first time a hashtag was used on Twitter was back in 2007.
What started as a random idea by a Google employee ended up becoming a foundational tool across multiple social media platforms.
It took Facebook until 2013 to finally integrate hashtags as clickable links to updates and by then the word had entered day-to-day vocabularly and users were busy hastagging Facebook posts regardless clickability and how they were actually used on Twitter.
These "cart before the horse" beginni...
