Tips and case studies on website traffic generation.

Posted on 24th September 201824th September 2018 by Marie Page

I was contacted this week to contribute to an article on ways to drive website traffic. I love these crowd sourced articles (great for traffic generation in their own right of course) and am always happy to contribute but inevitably how ever much each contributor prepares it gets edited down to a soundbite or two so I thought I'd write up a full extended version of my replies with case study examples from The Digiterati. I've kept to organic methods rather than delving into the world...

Unlocking the Instagram algorithm.

Posted on 10th September 20182nd January 2019 by Marie Page

Instagram joined the social media providers that are signed-up members of Team Algo a while ago now and whilst we all claim to hate the interference with a time-sequenced, chronological news feed, all the indications are that the algorithm delivers results that are beneficial to users. [Tweet "Since Instagram introduced its algorithm over a chronological feed user time on the app has risen"] Before the introduction of Instagram's algorithm, users were spending around 21 minutes per day in ...

[Opinion] Wetherspoon deletes all social media.

Posted on 16th April 2018 by Marie & Carlton

“I can’t wait for the next Facebook post from Wetherspoon” thought nobody. Ever. Has the pub chain become the first to admit that the Social Media Emperor wears no clothes? Businesses typically race into social media thinking it’s a form of free advertising without understanding the platform dynamics and the true purpose and value of social, either to themselves or the billions of people using it. For Facebook users (i.e normal people) the value is to connect with people. People use socia...

Why NFO is the new SEO: Facebook’s News Feed Algorithm Explained.

Posted on 5th March 201824th October 2018 by Marie Page

Periodic_Table_for_Facebook_News_Feed_Algorithm

How Facebook’s News Feed works (and what you need to do about it) With recent announcements about updates to Facebook’s News Feed Algorithm widely hitting mainstream media, a greater interest in this ever-evolving secret ranking system has emerged. And with Facebook's daily active user number dwarfing those of any other platform, News Feed Optimization (NFO) has become the new SEO, at least where social media is concerned. The values governing Facebook’s News Feed have historically been t...

Facebook News Feed Optimization (NFO).

Posted on 12th February 201820th March 2018 by Marie Page

News Feed Optimization - the art of optimizing your Facebook content for the News Feed algorithm Unless you strike it lucky with a truly viral post only a tiny percentage of your Facebook Page's fans or followers see the content your Page churns out. This is due in part to sheer quantity of information vying for a place in the News Feed and also the filtering role that Facebook’s News Feed algorithm plays. Utilising over 100,000 signals in deciding what to surface in News Feed, each pie...

Facebook News Feed algorithm update for Pages and news publishers.

Posted on 6th February 20186th February 2018 by Marie Page

I stumbled across algorithm change insight gold this morning in the form of a series of screen grabs from a private webinar on News Feed updates from the new Facebook Journalism Project. The Next Web's Matt Navarra had tweeted the screen grabs (those I am showing here are from his Twitter account) and I've also managed to find a set of detailed notes from the webinar that Ned Berke has compiled. Together these shed light on what the algorithm changes mean for Pages, and in particular new...

[Case Study] Why one Page got hit really hard by Facebook Zero.

Posted on 6th February 201817th October 2018 by Marie Page

The fallout from Facebook Zero has been very varied between Pages. Some are reporting little difference, and some, like the Page we are going to feature here, are experiencing huge drops in reach. We were contacted a few days after the Facebook announcement of 11 January by Alexandre Cortez. Alexandre had grown a huge Page (I Love Pot) on the topic of recreational cannabis use (which of course is legal in some countries and on many others there is pressure to relax legislation) over a f...

Facebook News Feed Update. It’s the end of the world as we know it.

Posted on 12th January 201815th January 2018 by Marie Page

Facebook Zero? The end is nigh for Pages? I woke up this morning to a news feed full of Facebook doom for Pages. The usual suspects have jumped onto a late Facebook/Zuckerberg announcement overnight, all determined to get their slice of the PR fallout. Social Media Examiner have suggested that it marks the end of the News Feed for Pages Mari Smith has called it "Facebook Zero" Andrea Vahl asked whether reach for Pages might go away completely Mark Zuckerberg's...