The right and wrong way to use Facebook carousel ads [Video]

Facebook Carousel Ads
We see so many brands using this great little ads tool all wrong. Learn how to do it well with this quick video lesson. Plenty to pick up here for using the carousel tool at it's best for organic updates too. This is just as relevant for the organic use of the carousel tool. Here's an example of an organic update I created for Musicademy. Note that each photo has different text associated with it.  
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How to customise instant replies and personalised greetings in Facebook Messenger [Video]

Building Facebook fans with zero budget
Did you know that you can set up customised greetings and instant replies when people message your Page on Facebook and even personalise them? Here's a quick 5 minute guide to setting them up, including some examples of what to say in your greetings.
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Building Facebook fan numbers from people who have liked your ads [Video]

Building Facebook fans with zero budget
This is a hidden trick on Facebook which most Page admins are unaware of. You'll often find that people "Like" your ads but fail to also Like the Page. There is a clever method of identifying those people and sending them a personal invitation to Like the Page. All for free!
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How to embed a Facebook post or video on your website [Video]

Building Facebook fans with zero budget
In this video clip we show how to go about embedding a Facebook update or video onto a website. This is perfect for keeping an archive of your most popular posts, and also your Facebook Videos (Live or natively uploaded) on your own website where you can tag and categorise them and also have them surface in search.
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[Experiment] What happens when your Facebook ad image contains A LOT of text?

What happens when your Facebook ad image contains A LOT of text? We wrote recently about how the 20% text rule in ads has been scrapped (for now just in the UK and Ireland) and said at the time that our interpretation of it was a "relaxing" rather than an axing of the rule. Well we've been experimenting with some deliberately text-heavy ads to see the impact all that text has on reach and it is indeed still a significant factor. Facebook simply does not want newsfeeds chock full of wordy ima...
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[News] You CAN now use the Facebook name and logo in your ads

In a recent change to Facebook's advertising policy, it has emerged that advertisers are now allowed to mention Facebook, and even use the logo in ads. Many advertisers have come a cropper with this before by innocently adding the Facebook logo to their ads, for instance to promote a social media masterclass or Facebook-related training. We heard of an ad that was rejected only a few weeks ago for this very reason. But along with the relaxation of the 20% text rule, Facebook has also permitte...
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Round-up of recent changes to Facebook

Roundup of recent Facebook Updates
It's fair to say that Facebook marketers have been pretty overwhelmed by the number of changes, updates, add-ons and surprises announced by Facebook in recent weeks. Some have been anticipated for many months and others are out-of-the-blue announcements. We've covered most of the key updates in one shape or form but to save you trawling through multiple sources here they all are in a single place. Video  Big improvements to Facebook Live focussing on discoverability Facebook Live API i...
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The return of the QR code? Facebook Messenger gets a considerable ramp-up for customer service use

Facebook Messenger code
"Messenger Platform + Live = Facebook's main focus over the next five years." Mark Zuckerberg quoted at F8 Facebook has announced a huge array of updates in the last few days. As well as improvements to Facebook Live, a number of updates are related to Messenger and appear to be Facebook's take on the much maligned QR code. The idea is for businesses to publicise a scannable Messenger code which users photograph to trigger a conversation with the brand. The option was rolled out to ...
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