Cracking Facebook’s News Feed Algorithm: a New Definition of Edgerank

Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches your News Feed. Some studies put this percentage (known as “reach”) at as little as 2%. Even the most optimistic of studies suggest that little over 11% of a Page’s fans will see its content. This is due to the existence of a filtering mechanism Facebook uses that employs a complex algorithm. Witho...
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Why Facebook Offers aren’t just for brands that sell “stuff”

How to use Facebook Offers
Unusual content types on Facebook have a degree of novelty about them that inevitably gains attention with fans and therefore better organic reach. Facebook Offers are one of those content types that are under utilised and therefore barely considered. Access to creating an offer is easy - just click on the top of the place where you normally write your status updates: You'll then be presented with four hugely under utilised content types: It's my experience that each of the a...
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Facebook Groups for business: your new secret weapon

Facebook Groups
Facebook Groups win for reach and a whole lot more Some studies put the organic reach of your average Facebook post at just 2% of fans. That's pretty poor return on the hours of investment you've put into creating content. You can see a graphic representation of just how that translates below. Of all your fans only tiny proportion will see your content unless you pay to promote it.   People are also increasingly reticent to like and comment on posts in a public Page (Facebook are cal...
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Why you should upload links not photos to Facebook

This is a short fun post to make a point about Facebook reach. When you upload a link you get much better reach than uploading a photo. Here's the evidence (and this repeats in multiple studies): Plus if you upload a photo first you'll only have one place to write copy on Facebook AND you'll have to put the link into the copy. It's also irritating for users because clicking the photo won't take them to the landing page. We'll be covering this topic in more depth in a Maste...
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Running a competition that doesn’t land you in Facebook jail

Facebook competitions
I've lost count of the number of messages I've sent to friends who have shared a competition to my timeline in the misinformed belief that in doing so they stood a chance of winning a prize. Not only does the competition touting Page in question have little clue as to who has shared it's spammy post (your privacy settings will be why), but it actually faces a real possibility of landing in Facebook jail with reduced Page access or even the immediate removal of the Page. Running a competiti...
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[New!] In-depth fan data on your Facebook Page + FaceBug fix!

People and Other Pages Facebook fan info
Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...
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New Facebook Page design: How to re-order the left and right hand columns

Manage Sections on Facebook Page Right Column
How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around.  In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...
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How to share visitor (Facebook fan) posts to your timeline

Share visitor posts on Facebook timeline
With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak. Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...
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