Unusual content types on Facebook have a degree of novelty about them that inevitably gains attention with fans and therefore better organic reach. Facebook Offers are one of those content types that are under utilised and therefore barely considered. Access to creating an offer is easy - just click on the top of the place where you normally write your status updates: You'll then be presented with four hugely under utilised content types: It's my experience that each of the a...

Drilling down for info on individual fans of your Facebook Page has always been very limited. As part of Facebook's new Page layout a bunch of new tools are emerging and the "People and Other Pages" data is awesome. Found (bizarrely as it would logically fit better in Insights) under the Settings tab, you can see a list of the people (and Pages) that like you Page, together with their profile pictures and the date they became a fan. I can see that this might be useful if you were going to awa...

How to move the sections on your Facebook Page's left and right hand columns Facebook's new Page design may well have left your Page displaying some elements less prominently than you would like. The right hand column in particular can leave users scrolling for an eternity until they find the content they are looking for. Some of the sections in the left and right hand columns can be moved around.  In the left hand column scroll to the "Manage Tabs" option: You'll then get the change ...

With the recent introduction of new look Facebook Pages a few basic functions have apparently disappeared undergone a tweak. Most Pages allow their fans to post publicly on their timelines and these posts surface in the, now left hand column, "Visitor Posts". That column is now very hidden and requires a lot of scrolling down the Page to see it so visibility for the fan is going to be pretty low (it's one of the many reasons that brand that value original fan content prefer Groups where membe...