[Insights Metrics] Finding the reach of your Facebook Group.

Posted on 27th July 201729th July 2017 by Marie Page

Woohoo! Finally. Insights for Facebook Groups is here. We have a Digiterati Academy Masterclass on it available now but for this post I've been playing around with trying to find the all important Reach metric from the (somewhat limited) stats available. There are just two indicators of reach available currently. The first is "Active Members". You'll find this in the More Engagement Details section. Here's the Team Digiterati data for the last month: We have 739 Active Members of a ...

12 tips for local optimisation on Facebook.

Posted on 7th June 20178th June 2017 by Marie Page

I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers. So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about). Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...

[New feature] Using the New Inbox on your Facebook Page: the Universal Inbox is here!.

Posted on 10th May 201724th October 2018 by Marie Page

Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram! Carlton explains all in the video below: As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works: First of all you need to have linked a Facebook Group with your Page. We show you how to do that here. Go to your Page and click "Inbox" in the top n...

How to post as a Facebook Page in your Group PLUS how to link a Facebook Group to a Page.

Posted on 10th May 201725th October 2018 by Marie Page

We were super excited to find a host of new Facebook Page and Group functionality today. We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works. First: How to link a Facebook Group to a Page Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors. You can...

Facebook Group Member Request Settings: Facebook beta testing feature for admins to vet prospective members by asking questions.

Posted on 10th April 20175th August 2017 by Marie Page

Member Request Settings for Facebook Groups We stumbled over a great new feature for Groups recently that anyone who administers a large Group will be delighted to see. Most Groups tend to be Closed meaning that prospective members have to apply to join. For large Groups that attract multiple applications a day sorting and vetting these applications can be an onerous task? Why not just let everyone join your Facebook Group? Because a good number of those people attracted to your Group are ...

Do your emojis actually end up looking the way you intend them to?.

Posted on 20th March 201724th October 2018 by Marie Page

Do Emojis all look the same on different devices

According to an Experian report, 56% of brands using emojis in their emails enjoyed higher open rates. Done right, emojis can help make your email stand out in a crowded inbox, communicate your witty brand creativity, relevancy to the young folk and show how hugely on trend you are. (No sarcasm in that sentence at all of course.) But thanks to inconsistent support across email clients and operating systems, not all of your subscribers will either see emojis in their inbox, or they may well...

Facebook Events: the Cinderella content type that’s more glass slipper than pumpkin.

Posted on 18th January 201724th October 2018 by Marie Page

Along with Facebook Offers, Events are one of those under utilised content types. And with Facebook's recent announcement of a new standalone Events app, Events are likely to get a big boost in the algorithm. We know that with the roll out of every new major feature (Check-ins, Facebook Live etc etc) for at least a limited time, that content type gets way more organic reach. So maybe it's time to start re-evaluating how your business uses events. It's not just about parties and nights o...