What is the best size specification for FB Page cover photos?
In short, the optimum size is one that works on high res displays, renders fully on mobile and still looks good on desktop. We've gone into great detail on recommended size specifications for Facebook cover photos in another blog post so read that for all the background but the size you want is 1920 x 1080 pixels. This will work well for Facebook Pages, Groups and even Profile cover photos.
Things to consider when cr...
Facebook cover photo specifications: why are we so confused?
We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions for Facebook Group, Page and Cover cover photos.
“Why don't you just Google it?” I hear you say.
Well Googling it results in a mass of conflicting recommendations - mainly out-of-date. Ideal photo sizes have changed over the years (of course – this is Facebook after all). And what we have realised is most of these recommendations are far fr...
I've been recommending that organisations shift focus away from Facebook Pages to Groups for a while. Groups have significantly better organic reach and are way better for engagement.
However, I've never really been able to back up the claim about reach because despite Insights for Facebook Groups now being available, that data doesn't actually show reach figures. Perhaps Facebook doesn't want this figure widely publicised?
You can get a slew of information on member numbers and masses on ...
Facebook's algorithm that decides what to show you in News Feed comprises at least 100,000 factors.
It's become pretty standard knowledge amongst Facebook pros that some words and phrases are almost guaranteed to throttle the reach of what may well have been an innocent sounding post.
Facebook are ever on the alert for Pages that try to "game" the algorithm by artificially inflating likes, comments and shares (because interaction like that sends an instant quality signal to Facebook which...
Woohoo!
Finally. Insights for Facebook Groups is here. We have a Digiterati Academy Masterclass on it available now but for this post I've been playing around with trying to find the all important Reach metric from the (somewhat limited) stats available.
There are just two indicators of reach available currently. The first is "Active Members". You'll find this in the More Engagement Details section. Here's the Team Digiterati data for the last month:
We have 739 Active Members of a ...
I was asked recently to guest in the Location Station podcast. I love doing these guest interviews and always try to tailor what I present to the interests of the subscribers.
So rather than simply talk about the Facebook algorithm (the topic I'd been asked to wax lyrical on) I decided to give some serious thought to local optimisation (because that's what Location Station is all about).
Facebook's search engine is far from perfect. It needs all the help it can get. And users need rapid wa...
Another great new feature for Facebook Page Admins. We can now use the Facebook Page 'New Inbox' to manage messages, Page comments, comments on Page posts shared to your Group and even Instagram!
Carlton explains all in the video below:
As usual, if you'd prefer to skim through some screen shots and instructions here's how it all works:
First of all you need to have linked a Facebook Group with your Page. We show you how to do that here.
Go to your Page and click "Inbox" in the top n...
We were super excited to find a host of new Facebook Page and Group functionality today.
We've given it the full Digiterati test and created a couple of helpful videos to walk you through how it all works.
First:
How to link a Facebook Group to a Page
Many of us Page Admins run Groups that are massively more engaged and exciting than their (associated) Pages but until now it's not been possible (other than with a Pinned Post) to communicate that association to fans and visitors.
You can...
