The latest developments in digital marketing. The UK’s leading digital experts bring you up to date and share best practice.

Unlocking the Instagram algorithm.

The Instagram Newsfeed Algorithm
Instagram joined the social media providers that are signed-up members of Team Algo a while ago now and whilst we all claim to hate the interference with a time-sequenced, chronological news feed, all the indications are that the algorithm delivers results that are beneficial to users.[Tweet "Since Instagram introduced its algorithm over a chronological feed user time on the app has risen"]Before the introduction of Instagram's algorithm, users were spending around 21 minutes per day in ...

Employer and job title targeting is back for Facebook ads.

Facebook ad targeting by job title employer
The withdrawal last year of a number of key audience targeting options was hugely frustrating for many Facebook advertisers. We know of client companies that cancelled their Facebook ads altogether and some even jumped ship to LinkedIn.The good news is that Facebook has quietly bowed to pressure and reinstated them as options.We at The Digiterati did some AB testing for one client a year or so ago splitting a duplicate B2B campaign targeting by job titles and employers between Facebook a...

Are you ready to meet the press?.

Preparing to meet the press
Many entrepreneurs are apprehensive about meeting and talking to the press, says business journalist and media trainer Jon Card who writes this guest article for us. 5 media interview lessons for business owners An interview with a journalist and the resulting press coverage can be a worry for business leaders. This is understandable as the British media has a fearsome reputation. Furthermore, most interviews you see or hear are carried out by broadcasters. But the interview techniques employe...

16 must-haves for any digital marketer.

graduate digital marketing skills
We had a fascinating thread in our Team Digiterati Facebook Group recently when principal lecturer and course leader (Sarah Williams) from the University of Wolverhampton asked for some professional input on developing a new marketing management curriculum.Here are the responses - if you are putting together a job description or person specification for any digital marketing role these a worth a look!The principles of customer journey and sales funnel, and then how the different m...

Influencer marketing and Facebook pixel sharing: undercover advertising?.

We spied an interesting example of Facebook ads targeting recently which led us on a reverse-engineering investigation of a marketing funnel with a difference.We had been on the HelloFresh website doing a little research for a client and got hit with a number of retargeting ads on Facebook as a result.These two were pretty standard:And sure enough, both were revealed as retargeting ads: (Note: if you don't know how to discover why you are being targeted on FB simply right cl...

Digital PR on a budget: How to get awesome press links for SMEs.

Corinne Card, co-founder of Full Story Media and Coverage Class, gave a brilliant presentation at April's BrightonSEO which is totally on-topic for so many of The Digiterati's clients and subscribers. We've used a number of this tools and techniques ourselves and ended up with mainstream news and even TV coverage as a result!Here's her guest blog post on the topic of her talk and a video of the talk itself:If you want to get awesome press and links for your company, and you don...

Marie’s interview on current affairs show ITV Tonight: Facebook data and ads targeting special.

Marie Page on ITV Tonight with Adam Shaw
I've just come back from being interviewed by journalist Adam Shaw for ITV's current affairs programme Tonight. It airs on 3rd May.Getting the 'Zuckerberg-before-Congress' treatment from a significantly better informed interviewer than a cavern of crumbling Senators was only slightly less terrifying while I defended Facebook's use of data in enabling small companies to efficiently target people that may genuinely be interested in their services. In true journo fashion Adam continually re...

[Opinion] Wetherspoon deletes all social media.

wetherspoons quits social media
“I can’t wait for the next Facebook post from Wetherspoon” thought nobody. Ever. Has the pub chain become the first to admit that the Social Media Emperor wears no clothes?Businesses typically race into social media thinking it’s a form of free advertising without understanding the platform dynamics and the true purpose and value of social, either to themselves or the billions of people using it.For Facebook users (i.e normal people) the value is to connect with people. People use socia...